Friday, June 25, 2010

Why Cut?

Whether you're searching for a trendy cut or just updating your traditional look, having a hairstyle that suites you is important. But, fabulous looks are an art form. In fact, the best ones come from hairstylists who understand not just the how, but the why behind cutting techniques. So, last week Bella Bethesda stylists, Tania and Katie, hit up NYC for a back-to-basics course with Redken called "Cut and Know Why".

Tania did not have the traditional training most stylists do. With her natural ability, she was able to learn by example, from a family of hairstylists, and received her certification from mentors and on-floor experience. This class was a great refresher course for Tania, focusing on the fundamentals of cutting that are so essential to crafting any great look. The instructors began by breaking down the cutting process for the stylists and forced them to focus on individual skills in order to perfect their technique.

Through this hands-on course stylists were able to gain consultation experience as well; learning how to utilize face structure as a guideline for giving the client a cut that works well with their face shape.

Because Tania would like to be an instructor in the future, she said the most valuable take-away from the class was understanding why she uses the techniques she does. This will enable her to be a better communicator not only with clients, but also with future apprentices and assistants.

"[They] motivate me to become a great hairdresser. Redken makes you want to learn and do more within the industry," said Tania.

Katie also thrived off the high energy environment provided by Redken. Each morning of the four-day course, stylists were greeted by enthusiastic instructors excited to dive in. Being Katie's first experience at Redken, she left with a well-rounded understanding of what goes into creating a complete look.

The course also equipped stylists with simple ways to change their techniques, enabling them to work faster and more efficiently thus providing clients with better results. As stylists were walked through the step-by-step process, no detail was forgotten. Each part was broken down for them to ensure their technique was perfect- even down to their posture.

So, what's Katie's greatest take-away from the course? A face-framing technique. "It's perfect every time, I don't ever need to go back through and touch up," said Katie. She loves it so much that she immediately started using it on clients upon her return and has received great feedback!

Because Katie had such a positive experience with Redken, next on the agenda are two more Redken classes: a color class in October and another cutting class in January. She is looking towards a Design Certification in the near future to become a recommended stylist on the Redken website.

If you would like to learn more about the basics of cutting or to set up an appointment with Tania or Katie please call (301) 718-9111. We hope to see you in the salon soon!

Tuesday, June 22, 2010

Weekly Featured Product: Redken Clean Spice 2-in-1 Conditioning Shampoo

Bella Bethesda expert who recommends this great product: Sandy

"Efficiency" is the name of the game. You don't have time to be juggling a bunch of products between your back-to-back meetings and your softball game. With Redken for Men's Clean Spice 2-in-1 Conditioning Shampoo you aren't wasting any time. Simply apply to wet hair, lather, rinse and you are ready to go! This convenient product disciplines even the hardest-to-manage hair with spice-fused technology. It both revitalizes the senses and stimulates the scalp with cedar spice fragrances. Let Redken save some time so you can focus on the more important things in life- and still keep your hair looking healthy! Starting today, stop by Bella Bethesda Salon to receive 20% off Redken for Men's Clean Spice 2-in-1 Conditioning Shampoo until Monday, June 28.

What you need to know about this product:
Hair is stronger, smoother and polished

Thursday, June 17, 2010

Half off Men's Haircuts at Bella Bethesda

It's no secret- at Bella Bethesda we love all hair! However, there's a special place in our hearts for the Bella Bethesda men and with Father's Day right around the corner, what better time to show our appreciation?

To celebrate the holiday, we'd like to offer 50% off men's haircuts from Sunday, June 20th through Sunday, July 11th for existing and new male clients. Yes you heard that right, half off all men's cuts with any of Bella Bethesda's talented stylists (based on their availability). Call the salon at 301-718-9111 to reserve your spot!

For her: Looking for the perfect gift for dad or another special guy? Bella Bethesda specializes in men's looks from sporty to spiky, faux hawks to formal. Our stylists regularly attend classes focused on precision cuts and trendy looks and will have your guy looking dashing in no time. Order gift cards here!

For him: Go ahead, treat yourself! Whether you're a dad, granddad or just want to freshen up your look, we welcome you to stop by the salon all month long and enjoy the extreme savings.

But that's not it! Starting this week, join us on the Bella Bethesda Facebook page as we highlight a special product each week. On tap this month are a variety of men's products available for purchase at the salon. Also, be on the lookout for the premier Bella Bethesda men's look book. It's loaded with the latest trends and showcases the skill of Bella's men's hair experts.

We hope to see you guys (and gals) in the salon soon.

Happy Father's Day!

Stacy, Lindsey and the Bella Bethesda staff





Tuesday, June 15, 2010

Weekly Featured Product: Redken Work Hard Molding Paste

Bella Bethesda expert who recommends this great product: Demetrios

You live life by the motto “work hard, play harder” and with Redken’s Work Hard Molding Paste for men your cut will look perfect all day long. This product is great with any and all hair types. Just pump a small size into the palm of your hand, emulsify and apply to wet or dry hair. Remember, less is more, so don’t overdo it. This product is great to achieve a firm hold but maintain that natural look you rock so well. Whether you are in the boardroom or grabbing a beer with the guys to watch the World Cup, Redken’s got your hair covered. Get this product FREE with a purchase of any men’s shampoo at Bella Bethesda Salon until Monday, June 21, 2010.

What you need to know about this product:
Maximum control
Added texture
Shape without shine

Redken’s Work Hard Molding Paste is valued at $10.95