May News from Bella Bethesda

Oil Spill Relief
Bella Bethesda is doing its part to aid the cleanup effort of the April 20th oil spill off the Gulf Coast. Now through June 6 Bella Bethesda will collect hair clippings to donate to Matter of Trust. Collected hair is woven into mats called "booms" and used to soak up excess oil. Click here to learn more about Matter of Trust.

Bella Bethesda Makeover
We love makeovers so much that we're revamping our look. The Bella Bethesda website is currently under construction as we prepare to reveal our new and improved look. We're making a few changes to kick up the level of interaction and enhance your online experience. Stay tuned for the grand debut!

Happy Bridal Season!
Bridal season is here and weekends are booking fast! At Bella Bethesda we love working with brides to create great hair and makeup wedding day looks. Our team of talented hair stylists and makeup artists can help you achieve a personalized look for your special day. Whether you have a specific style in mind or a look you would like to recreate, our expert stylists will work with you ensure all eyes are on you. No matter the season or type of hair there is a perfect style just for you. . Check out this year's bridal look book!

We Heart You: Mens Looks
At Bella Bethesda, we love our male clients and are dedicated to remaining on top of styling trends and cutting techniques to provide the best looks. We love mens' styles so much that we will premier our inaugural Mens Look Book in the coming weeks. In addition, to show our appreciation for our male clients and in the spirit of celebrating dads we'll offer a special promotion next month. More details to come.

The tallies are in!

At Bella Bethesda, we love giving back. And we’re so proud that our clients share the same commitment. As February kicked off this year so did a variety of charitable opportunities at Bella Bethesda. We were able to raise a significant of amount of money (and hair!) to help two very worthy organizations. Because of our clients’ support, we were able to donate $2,000 to World Vision and help children directly affected by the January 12 earthquake in Haiti. In addition, because of the kindness of 30 individuals who joined us for this year’s third annual Cut It For a Cause campaign we collected over 300 inches of hair to benefit the nonprofit organization Locks of Love. The hair donated will help create wigs for financially disadvantaged youth suffering from hair loss due to cancer, alopecia, burns and other related causes. A big thank you to our clients for the amazing generosity. We couldn’t have done it without you!

Love Always,
Stacy, Lindsey and the Bella Bethesda staff

May is Redken Month!

It’s a new month which means…drum roll please… a new promotion at Bella Bethesda Salon! Throughout the month of May it’s all about Redken. And with their formulated products for every hair type- from color treated to curly and even a line specialized for men- there’s a product for everyone at Bella Bethesda. Stop by the salon or consult with your stylist during your May appointment to find the Redken products perfect for you. It’s easy as 1, 2, 3….

In fact, when you buy:

1 Redken product you’ll save 10% off
2 Redken products you’ll save 20% off
3 Redken products (or more) you’ll save 30% off

Visit Bella Bethesda through Monday, May 31 to stock up and save big all month long on your favorite Redken products.

Celebrate Earth Day at Bella Bethesda Salon

Demetrios and the DL on summer looks from T&G

Spring is in full bloom (although it’s felt more like summertime these past few weeks) and the Bella Bethesda stylists are gearing up for the fun that's in store from wedding season, summer trends and of course the beautiful weather.

To prepare for the change in season and arm himself with the hottest new looks, Bella stylist Demetrios recently ventured to the TONI&GUY Academy, a premier hair cutting company, in New York City. For one week Demetrios learned new techniques for achieving the looks that will be all the rage as summer rolls in.

While Bella Bethesda stylists love to attend a variety of leading hair schools and connect with stylists from around the country, each school provides a different type of learning environment. Vidal Sassoon (which Abby attended earlier this year) is known for teaching blunt, geometric looks but at TONI&GUY, softer, piecy looks are the focus.

In terms of trends ,according to TONI&GUY, for women it’s all about maintenance and keeping it easy. For the girl on the go short, masculine-esque cuts are very in. If you prefer having length, lots of layering around the face and short bangs are great. For men, this summer the clean cut look will be the style of choice. Channeling the military’s buzz cut, looks that are very close to the head will be easy to maintain and #1 on the hot list.

To achieve such looks, stylists practiced a variety of cutting techniques such as:

• point cutting: holding the sheers parallel to hair and cutting into rather than across; provides loose, every day looks that are easy to maintain
• slide cutting: using sheers along hair without opening and closing them to cut; great for thick hair to remove excess weight
• razoring: often thought to be unhealthy for hair but when done properly achieves great looks

"The looks, although somewhat daring, are easily interchangeable,” said Demetrios. "Some of the more adventurous cuts are perfect for New York but here in DC, where hair tends to be more conservative and professional; the trends are still completely functional. The techniques I learned allow me to translate popular looks to fit my clients and their lifestyles.”

Since returning from this latest session, Demetrios has put many of the techniques into practice. Later this spring he will return to New York to attend a cut and color seminar at Redken.

Interested in learning more? Whether you want to know more about what looks will be in this summer or to schedule an appointment with Demetrios please call 301-718-9111. We hope to see you in the salon soon!

Bella Bethesda's Newest Junior Stylist

Abby Whalen has spent the last two years at Bella Bethesda Salon perfecting her skills and training to be a talented stylist. Many of you know her because of her tenure as Lindsey’s assistant to learn the tricks of the trade and hone her cut and coloring techniques.

Since her apprenticeship with Lindsey, Abby has taken on her own clients, including kids and teens, and has worked with our senior stylists to gain the experience and confidence to join our staff full time. And now, as February comes to a close, we can’t be more excited to have Abby complete her first month serving as a junior stylist at Bella Bethesda Salon!

It seems fitting that her transition to junior stylist culminated with an ABC Cutting Class with Vidal Sassoon, the preferred cutting techniques of her mentor Lindsey. For five days, Abby refreshed and refined her skills in sunny South Beach, Miami while working closely with the head educator Stephen Moody. Moody also serves as International Executive Director of Vidal Sassoon Education.

The class covered the techniques needed to master every type of haircut stylists may encounter from long hair to bobs, men to women. Real models were provided for the stylists to try out what they had learned but also allowed them to focus on their consultation and interpersonal skills.

“This class was great. Having watched Lindsey put the Vidal Sassoon techniques into action, this class really helped to bring together everything I have learned over the last few years. Now, I’m even more prepared to give great haircuts, no matter who sits in my chair. I am very excited to begin this next step in my career at Bella Bethesda.”

Although she will use the next few months to put these techniques to practice and take on new clients at the salon, Abby looks forward to expanding her education with more classes in the future.

If you would like to learn more about the Vidal Sassoon cutting techniques or to reserve your appointment with Abby please call 301.718.9111.

We hope to see you in the salon soon!

Bella Bethesda Celebrating Third Annual ‘Cut It For a Cause’ (FREE HAIRCUT!)

It’s that time of year again (and we don’t just mean Valentine’s Day). In the spirit of the month, we are asking for your help to spread the love by celebrating our third annual “Cut It For a Cause” campaign to benefit Locks of Love.

This week-long event has become an annual one at Bella Bethesda and we can’t thank you enough for the impact you have made over the last two years. Last year, we collected over 800 inches of hair and with your help hope to collect even more in 2010!

‘Cut It For a Cause’ kicks off this Sunday, February 7 and will continue through Sunday, February 14. All hair collected throughout the week will help provide hairpieces to financially disadvantaged children with medical hair loss due to disease, burns, and cancer. Bella Bethesda will also donate a portion of all product sales made throughout the week to Locks of Love.

Appointments still available!

Whether you have been growing your hair with the intention to donate or want to revamp your look with a drastic cut, we welcome you to the salon to show your support and receive a free haircut in the process! Those interested in donating must be able to give at least 10 inches of hair that has not been chemically treated or colored.

Not ready to donate? Come to Bella Bethesda throughout the week to sign our pledge board and receive your free hair cut later in the year when you have enough hair to donate.

To reserve your free hair cut please call Bella Bethesda at 301.718.9111. We hope to see you in the salon soon.

XO